The Diary Of A CEO with Steven Bartlett

Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

Apr 21, 2023

In this insightful conversation, James Watt, co-founder of BrewDog, shares his journey in building a billion-dollar brand through inventive marketing tactics. He reveals how BrewDog achieved significant brand awareness without a marketing budget by being intentionally provocative. James discusses their bold move of changing names to 'Elvis' amidst a copyright challenge and their commitment to authentic beer production. With anecdotes on defying industry norms, this dialogue emphasizes creativity as a key driver over financial clout.

15:07

Episode guests

James Watt

Highlights

AI Chapters

Episode notes

Unique Marketing Thesis Principles

00:58

Challenging the Elvis Estate's Copyright Claim Creatively

01:24

Intro

3min

Challenging Industry Norms Through Controversial Marketing

2min

Controversial Marketing Moves and Industry Dynamics

3min

A Bold Marketing Stunt Involving a Name Change

2min

Navigating the Fine Line Between Controversy and Truth in Marketing

3min

In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos

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