Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt
The Diary Of A CEO with Steven Bartlett
00:00
Challenging Industry Norms Through Controversial Marketing
This chapter delves into the innovative marketing strategies of a brewing company, spotlighting a contentious product launch that defies industry standards. It includes an anecdote about a self-filed complaint to critique regulatory corruption, while emphasizing the commitment to crafting high-quality beers for discerning consumers.
Play episode from 02:57
Transcript
