Challenging Industry Norms Through Controversial Marketing

In this week’s moment, James Watt talks about the marketing ethos of his company Brewdog, who have built their reputation through unique marketing principles. James explains how Brewdog raised brand awareness with no marketing budget and by being intentionally provocative and punching above their weight. It is one of their foundation beliefs that everything Brewdog does should tie back into their core beliefs of not only getting a return for their business but also creating a passion for fantastic beer. This moment will leave you with a fresh perspective on how creativity and imagination can trump money and size in the world of business. Listen to the full episode here - ⁠https://g2ul0.app.link/DITcu2BV9yb James : ⁠https://www.instagram.com/brewdogjames/?hl=en https://twitter.com/BrewDogJames?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor Watch the episodes on YouTube - ⁠⁠https://www.youtube.com/c/TheDiaryOfACEO/videos

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