Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt
The Diary Of A CEO with Steven Bartlett
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A Bold Marketing Stunt Involving a Name Change
This chapter delves into Brewdog's audacious marketing strategy surrounding their beer 'Elvis Juice' amidst a copyright challenge from the Elvis estate. The founders' humorous response of changing their names to Elvis showcases their creative approach to navigating legal hurdles and capturing public interest.
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