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Moment 106 - Marketing Principles That Made Brewdog Billions: James Watt

The Diary Of A CEO with Steven Bartlett

CHAPTER

Navigating the Fine Line Between Controversy and Truth in Marketing

This chapter explores the audacious marketing strategies of a prominent brand that pushes boundaries to disrupt industry standards. It highlights the interplay between truth and creativity, while addressing the challenges of clear communication and the lessons learned from past missteps.

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