Unicorn Podcast

The UK’s Most Controversial CEO Isn’t Who You Think He Is - Brewdog Founder: James Watt | S2 E1

Mar 8, 2023
James Watt, the co-founder of BrewDog, shares the story behind his rapidly growing craft beer company. He discusses the challenges faced by global brands in sustainability and leadership. Watt reveals his unique marketing strategies and commitment to social responsibility, highlighting BrewDog's plans to use beer for good. He also addresses public perceptions and the complexities of investing in innovation, all while navigating media misrepresentation. James candidly talks about personal growth through autism and ADHD, showcasing authenticity in entrepreneurship.
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