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The UK’s Most Controversial CEO Isn’t Who You Think He Is - Brewdog Founder: James Watt | S2 E1

Unicorn Podcast

CHAPTER

Crafting Purpose in Brewing

This chapter examines the intersection of marketing strategies and social responsibility in the craft beer industry, particularly amid controversial events like the World Cup in Qatar. The speakers reflect on their moral commitment to human rights and environmental awareness while navigating the challenges of growth and employee welfare. They underscore the importance of passion in entrepreneurship, emphasizing how genuine dedication can drive innovation and success in a competitive market.

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