AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
12min chapter
284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog
The Marketing Millennials
Empowering Customers as Influencers
This chapter explores the strategic use of happy customers as authentic marketers on social media, emphasizing the benefits for brands and the younger generation's desire to influence. It discusses the creation of the Social Tip Academy and offers insights into innovative engagement strategies within the beer industry, highlighting the value of genuine customer endorsements. Additionally, the chapter touches on the importance of consumer feedback and brand affinity in driving loyalty and effective marketing.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode