284 - Disrupting Influencer Marketing, with James Watt, Founder of Brewdog
The Marketing Millennials
Empowering Customers as Influencers
This chapter explores the strategic use of happy customers as authentic marketers on social media, emphasizing the benefits for brands and the younger generation's desire to influence. It discusses the creation of the Social Tip Academy and offers insights into innovative engagement strategies within the beer industry, highlighting the value of genuine customer endorsements. Additionally, the chapter touches on the importance of consumer feedback and brand affinity in driving loyalty and effective marketing.
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