The Marketing Millennials
Daniel Murray
Bored of the same BS Marketing podcasts? With insights from the sharpest minds in the world, Daniel Murray unpacks their playbooks just for you to take into your weekly Marketing meeting.We'll get deep into the conversation with Marketing leaders from companies like Gymshark, Shopify, and Infiniti. Every week you'll hear from guests who run 9-figure businesses, manage communities of 20M+ people, and execute the campaigns you see on your timeline every day. The best part? We'll give you ALL of their actionable insights.From building profitable newsletters to scaling on TikTok, Daniel gets into all of it. The one request he makes to all his guests? Stories or it didn't happen.If you want to be part of The Marketing Millennials community, join in the conversation.Linkedin: https://www.linkedin.com/company/the-marketing-millennialsInstagram: https://www.instagram.com/the_marketing_millennialsAnd if you love the show, tell a friend.Follow Daniel on Twitter: twitter.com/Dmurr68LinkedIn: linkedin.com/in/daniel-murray-marketingSign up for The Marketing Millennials newsletter: workweek.com/brand/the-marketing-millennials
Episodes
Mentioned books
Feb 3, 2025 • 13min
SPECIAL SERIES: When to Fire Your Clients | Bathroom Break #41 🚽
Navigating client relationships can be tricky, especially when it's time to let go of those who underperform. Clear communication and setting expectations from the start are key to ensuring a smooth parting. The importance of niche marketing comes into play, allowing businesses to focus on ideal clients and streamline efforts. Plus, the hosts share their thoughts on fun Super Bowl halftime show ideas, blending their marketing insights with a dash of humor!
Jan 31, 2025 • 9min
How To Prevent Marketing Fire Drills (Solo Edition)
Discover how to catch marketing problems before they escalate with proactive strategies. Learn about the importance of defining your north star KPIs to stay on track. Explore the necessity of A/B testing and effective list segmentation in addressing bounce rate issues. Debate whether marketers should prioritize efficiency or impact, and the surprising insights that come from this discussion. Transform your approach from reactive to proactive with essential tripwires for ongoing success.
Jan 29, 2025 • 40min
307 - How To Never Miss A Marketing Lead Again with Sarah McConnell, VP of Demand Generation at Qualified
Sarah McConnell, VP of Demand Generation at Qualified, brings her expertise in AI-powered sales solutions to the conversation. She discusses how AI Sales Development Representatives (AISDRs) can streamline lead management and improve conversion rates. Sarah emphasizes the importance of balancing automation with human interaction in buyer engagement. She also addresses skepticism surrounding AI adoption, sharing success stories that illustrate its benefits. Tune in to learn how AI is reshaping marketing metrics and enhancing marketing efficiency!
9 snips
Jan 27, 2025 • 12min
SPECIAL SERIES: This 1 Tip Will Increase Your Open Rates | Bathroom Break #40 🚽
Unlock the secret to soaring email open rates by adding a time investment in your subject lines! Discover how a simple tweak can have a major impact on engagement. Delve into effective list management strategies and learn to focus on the loyal subscribers that truly matter. Plus, enjoy some humorous tales about quirky hotel habits while staying engaged with the hosts. It's a blend of practical tips and light-hearted fun that makes marketing more relatable.
44 snips
Jan 24, 2025 • 31min
306 - How AI is changing SEO with Mike Witham
Mike Witham, Head of SEO at 97Floor, shares his insights on how AI is reshaping search optimization. He emphasizes that SEO is here to stay, adapting alongside AI rather than being replaced by it. With a focus on keywords, Mike discusses the shift towards producing high-quality, niche content for better visibility. He also tackles the importance of credible sources provided by AI and the role of chatbots in delivering accurate information. Perfect for marketers looking to level up their SEO game!
17 snips
Jan 22, 2025 • 10min
How to Write a KILLER Design Brief (Solo Edition)
Effective design briefs are crucial for successful marketing. Discover a ten-step process to boost collaboration between marketers and designers. Learn to define your goals, articulate your vision, and pinpoint your audience. Success metrics should focus on real achievements, not just vanity stats. Plus, get tips on keeping your project relevant in today's fast-paced culture. The mantra is simple: fast, clear, actionable!
Jan 20, 2025 • 12min
SPECIAL SERIES: Hidden Benefits of a Podcast | Bathroom Break #39 🚽
Podcasting is booming, and it’s more than just a way to talk—it’s a powerful networking tool! The hosts delve into how inviting the right guests can enhance credibility and foster valuable connections. They also highlight clever content repurposing across platforms like TikTok and Reels, maximizing your reach. With low start-up costs and a focus on collaboration, anyone can dive into the podcasting world. Plus, it’s all about continuous learning and sharing personal journeys that encourage others to conquer their podcasting fears!
Jan 17, 2025 • 45min
305 - Customer Acquisition Playbook for 2025 with Joey Steger, VP of Marketing & Ecom at Alen
Joey Steger, VP of Marketing & Ecom at Alen, shares his expertise on customer acquisition strategies. He discusses the importance of funnel hacking and effective ad spend across different stages. Joey emphasizes utilizing a network of content creators to produce engaging campaigns quickly. He also highlights the significance of brand storytelling, emotional connections, and the aesthetics of marketing in influencing consumer choices. With valuable insights on multi-channel approaches and the evolving role of direct mail, Joey's strategies are essential for brands looking to thrive.
Jan 15, 2025 • 34min
304 - Guide to Athlete Marketing and Women’s Sports with 9-Time Water Ski Champion Elizabeth Montavon
Elizabeth Montavon, a nine-time national champion water skier and director at Parity, dives into the booming world of athlete marketing. She emphasizes the power of authentic storytelling, especially for female athletes facing unique challenges. Elizabeth shares insights on how relatable narratives can resonate with audiences and discusses the need for brands to create genuine partnerships. She also offers valuable advice for parents of young female athletes, stressing the importance of diverse revenue streams and effective branding strategies.
Jan 13, 2025 • 10min
SPECIAL SERIES: Hot Take: Clickbait is… | Bathroom Break #38 🚽
Clickbait isn't the villain it's made out to be; in fact, it’s a natural part of our curiosity! The hosts argue that engaging hooks are vital for success in marketing. They dive into best practices for grabbing attention, especially on platforms like LinkedIn, where a strong video hook can significantly boost engagement. Plus, they redefine clickbait as 'aggressive hooks,' showcasing its potential without losing quality. It's all about capturing attention like a pro!
