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The Marketing Millennials

Latest episodes

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Dec 20, 2023 • 7min

Five Content Marketing Predictions for 2024 (Solo Edition)

The podcast discusses five content marketing predictions for 2024, focusing on the importance of video content, raising standards due to AI-generated content, and the need for creators to showcase their personality. It also explores the emphasis on personalization, the role of AI as an assistant, and building deep relationships with audiences through own channels.
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Dec 19, 2023 • 43min

221 - The Power of Simplicity, with the Co-Founder of Allbirds, Tim Brown

Tim Brown, co-founder of Allbirds, shares his journey from playing professional soccer to creating a sustainable shoe brand. The podcast discusses the power of simplicity in business ideas, product design, and marketing. It also explores the launch of a new shoe and the importance of maintaining creativity while growing as a company. The podcast touches on the trend of athleisure clothing, the importance of culture in brand growth, and the power of internal marketing and storytelling.
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Dec 14, 2023 • 38min

220 - Using Community to Grow Your Brand, with Ty Haney, Founder of Outdoor Voices

Ty Haney, founder of Outdoor Voices, discusses the power of community in driving brand growth and the importance of taking risks to differentiate from competitors. They also explore the challenges of paid advertising and building a rockstar growth team. Haney shares advice on simplifying messaging and creating a community-driven experience.
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Dec 13, 2023 • 29min

The Marketing Hill Mash: Invest in People, Not Numbers

This podcast episode explores the importance of investing in human relationships and rebelling against sales norms in marketing. It also highlights the significance of creativity in marketing strategies and the importance of targeting users and creating purposeful content.
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Dec 12, 2023 • 42min

219 - The Power of Great Brand-Building, with Chubbies Co-Founder, Preston Rutherford

Preston Rutherford, Co-Founder of Chubbies, talks about the power of great brand-building and how metrics and feedback loops can measure its success. He shares insights on how Chubbies consistently creates shareable content, challenges the status quo, and emphasizes the importance of authentic and valuable content for building trust with the audience.
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Dec 7, 2023 • 42min

218 - Do Growth Loops Actually Work?

Daniel chats with Eva Thouvenot, VP of Marketing at Bonsai, about growth loops. They explore the impact on SEO, content, traffic, and revenue. Eva shares thoughts on balancing speed with long-term SEO success and the importance of aligning teams for maximum growth.
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Dec 6, 2023 • 23min

Marketing Hill Mash: Content Market Fit

This podcast discusses the importance of content marketing, challenging the traditional playbook. Guests share their perspectives on email marketing, testing strategies in marketing, building a successful sales career, mental health, and finding the right content format.
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Dec 5, 2023 • 37min

217 - Why Brand Positioning Matters, with Oana Leonte

Oana Leonte, marketing expert, discusses the importance of brand positioning, storytelling, and creativity in marketing. She emphasizes the need for brands to connect with consumers on a personal level, balance creativity with analytics, and form authentic partnerships based on shared values.
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Nov 30, 2023 • 46min

216 - The Best Go-To-Market Strategies for Launching Your Product, with Rebecca Shaddix

Rebecca Shaddix, Senior product marketer for 15Five, discusses the importance of effective KPIs in go-to-market strategy and the need for data transparency. She emphasizes the significance of aligning company goals and highlights effective marketing strategies for product launches. Rebecca also explores the power of incremental product launches and the importance of risk management in pricing decisions.
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Nov 29, 2023 • 24min

The Marketing Hill Mash: Severing the Old School Marketing Mindset (Omnichannel Marketing 101)

Discover the power of influencer marketing and the importance of cultivating relationships. Learn about delivering value and aligning messaging in marketing. Understand the significance of omnichannel marketing and the need for a balanced strategy. Explore the role of product marketing and the importance of strategic thinking.

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