The Marketing Millennials 279 - How to Create a Community-Driven Social Media Strategy, with Will Allred
Sep 17, 2024
Will Allred, co-founder of Lavender, dives deep into community-driven strategies that are reshaping content marketing, especially on LinkedIn. He emphasizes building genuine connections for user engagement and shares tips on leveraging cultural references to innovate content. Will argues against gated content, advocating for a user-friendly approach to enhance interaction. Discover how consistency and founder involvement can create loyal followers and why playing to your strengths is crucial in a crowded market.
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Building Community Through Social Media
02:54 • 16min
Harnessing Cultural Inspiration for Innovative Content Creation
18:50 • 2min
Leveraging Interests for Effective Content Creation
20:56 • 2min
Navigating Brand Awareness in a Crowded Market
23:17 • 10min
The Pitfalls of Gated Content
32:51 • 3min
Community-Driven Strategies and Engaging Content Platforms
35:56 • 2min