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The Marketing Millennials
279 - How to Create a Community-Driven Social Media Strategy, with Will Allred
Sep 17, 2024
39:34
Snipd AI
Will Allred, co-founder of Lavender, dives deep into community-driven strategies that are reshaping content marketing, especially on LinkedIn. He emphasizes building genuine connections for user engagement and shares tips on leveraging cultural references to innovate content. Will argues against gated content, advocating for a user-friendly approach to enhance interaction. Discover how consistency and founder involvement can create loyal followers and why playing to your strengths is crucial in a crowded market.
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Quick takeaways
- Community engagement on platforms like LinkedIn is crucial for building loyalty and enhancing product development through consistent audience interaction.
- Implementing innovative event strategies in unconventional venues can significantly boost brand visibility and create a stronger sense of belonging among users.
Deep dives
Reapplication of Ideas in Marketing
The competitive landscape in marketing often requires reapplying existing ideas from successful industries to new contexts. In this discussion, the focus is on the B2B SaaS sector, where established techniques from B2C markets and other industries are utilized to innovate within a regulated environment. By adapting successful strategies from areas that are more advanced, companies can introduce fresh concepts tailored for sectors that may lag behind. This approach emphasizes the importance of not reinventing the wheel but instead finding effective ways to implement proven methodologies in different settings.
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Listen to the best highlights from the podcasts you love and dive into the full episode