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3min chapter
279 - How to Create a Community-Driven Social Media Strategy, with Will Allred
The Marketing Millennials
The Pitfalls of Gated Content
This chapter critiques the practice of gated content in marketing, arguing that it creates barriers that harm user experience and mislead analytics. The speaker emphasizes that unless the content is notably valuable, this strategy often fails to effectively engage audiences and can complicate future interactions.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode