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10min chapter
279 - How to Create a Community-Driven Social Media Strategy, with Will Allred
The Marketing Millennials
Navigating Brand Awareness in a Crowded Market
This chapter explores the role of brand awareness in the competitive software landscape, highlighting findings from UCLA that differentiate between 'top of mind awareness' and 'true preference.' It discusses the impact of brand communities and storytelling on consumer loyalty, as well as innovative strategies for engaging audiences in saturated markets. The conversation also examines the evolution of social media content strategies, emphasizing the need for creativity and trend awareness to stand out.
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Discover
highlights
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