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279 - How to Create a Community-Driven Social Media Strategy, with Will Allred

The Marketing Millennials

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Building Community Through Social Media

This chapter examines the evolution of a community-driven social media strategy, focusing on user engagement and feedback as crucial elements for product development. It highlights the significance of utilizing platforms like LinkedIn to build connections and create meaningful interactions within the target audience. The discussion extends to effective event planning and leveraging community strengths to foster relationships and enhance marketing efforts.

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