The Marketing Millennials 281 - “How Do I Build Community”, with Erika Joy Erb
Oct 2, 2024
In this lively discussion, Erika Joy Erb, CMO of United Way of Greater Philadelphia, shares her expertise in community building and marketing strategies. She emphasizes the importance of authenticity in storytelling, highlighting how genuine engagement fosters stronger connections. Erika discusses the necessity of clear communication, practical tips for launching communities, and the power of diverse perspectives in empowering marketing efforts. Prepare to rethink your approach as she explores how community can enhance brand integrity and strategic engagement!
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7
Intro
00:00 • 3min
Building Authentic Communities
02:36 • 19min
The Importance of Clear Communication in Community Engagement
21:56 • 3min
Building Community Through Local Engagement
24:48 • 4min
Engaging Communities: The Power of Diverse Perspectives in Marketing
28:53 • 12min
Prioritizing Community Building in Marketing Strategy
40:59 • 3min
Strategic Social Media Engagement
44:05 • 7min