281 - “How Do I Build Community”, with Erika Joy Erb
The Marketing Millennials
00:00
Building Authentic Communities
This chapter explores the intricate process of community building, emphasizing the significance of shared values and authentic relationships. It discusses the strategic approaches to engage with audiences effectively while maintaining brand identity and encouraging meaningful storytelling. The narrative underscores the need for genuine engagement over transactional interactions, acknowledging the challenges and nuances involved in fostering a supportive community.
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