281 - “How Do I Build Community”, with Erika Joy Erb
The Marketing Millennials
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Engaging Communities: The Power of Diverse Perspectives in Marketing
This chapter explores the critical role of diverse perspectives in shaping effective marketing strategies aimed at community engagement. It emphasizes harnessing authentic insights from individuals with relevant experiences to resonate with target audiences while detailing the process of community building through active engagement. Additionally, it discusses the cultural sensitivity required in marketing initiatives, using local case studies to illustrate the importance of understanding community dynamics.
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