Erika Joy Erb

In this lively discussion, Erika Joy Erb, CMO of United Way of Greater Philadelphia, shares her expertise in community building and marketing strategies. She emphasizes the importance of authenticity in storytelling, highlighting how genuine engagement fosters stronger connections. Erika discusses the necessity of clear communication, practical tips for launching communities, and the power of diverse perspectives in empowering marketing efforts. Prepare to rethink your approach as she explores how community can enhance brand integrity and strategic engagement!