The Marketing Millennials 287 - How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein
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Oct 29, 2024 Jordana Klein, an email marketer and former D1 tennis player, shares her journey from sports to marketing. She discusses the surprising parallels between tennis and email campaigns, emphasizing seasonality and knowing your audience. Klein dives into list management and the importance of personalized content, drawn from her experiences at IMG Academy. With insights on the distinct styles of writing emails versus blogs, she highlights how athletic skills like dedication enhance marketing success. A must-listen for marketers eager to refine their email strategies!
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Tennis Itinerary Blog
- Jordana Klein combined her passions for tennis and writing in a tennis travel blog, Tennis Itinerary.
- Though it didn't generate substantial income, it led to unexpected career opportunities.
Email Marketing Tips
- Focus on crafting compelling subject lines to improve open rates.
- Test various send times and dates to optimize email performance.
Expertise in Email Marketing
- Daniel Murray highlights Jordana Klein's expertise in tennis as beneficial for her email marketing role at IMG Academy.
- Speaking the target audience's language improves conversion and open rates.