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The Marketing Millennials
287 - How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein
Oct 29, 2024
37:30
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Jordana Klein, an email marketer and former D1 tennis player, shares her journey from sports to marketing. She discusses the surprising parallels between tennis and email campaigns, emphasizing seasonality and knowing your audience. Klein dives into list management and the importance of personalized content, drawn from her experiences at IMG Academy. With insights on the distinct styles of writing emails versus blogs, she highlights how athletic skills like dedication enhance marketing success. A must-listen for marketers eager to refine their email strategies!
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Quick takeaways
- Effective email marketing hinges on understanding audience interests and utilizing personalized content to enhance engagement and conversion rates.
- The integration of personal passion, like sports, can drive professional growth in marketing by creating dedicated avenues for career evolution.
Deep dives
The Impact of Long-Form vs. Short-Form Content
Long-form content serves a crucial role in providing detailed narratives that go beyond catchy headlines. While headlines attract initial interest, they often do not convey the full story, which long-form pieces can effectively address. This type of content caters to individuals actively seeking comprehensive information rather than just skimming for quick insights. Therefore, adopting a balanced approach that includes both long and short-form writing can enhance audience engagement.
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