Jordana Klein, an email marketer and former D1 tennis player, shares her journey from sports to marketing. She discusses the surprising parallels between tennis and email campaigns, emphasizing seasonality and knowing your audience. Klein dives into list management and the importance of personalized content, drawn from her experiences at IMG Academy. With insights on the distinct styles of writing emails versus blogs, she highlights how athletic skills like dedication enhance marketing success. A must-listen for marketers eager to refine their email strategies!