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15min chapter
287 - How to Get Started with Email Marketing (+ BEING AN ATHLETE IN MARKETING) with Jordana Klein
The Marketing Millennials
From Sales to Email Marketing: A Journey
This chapter chronicles the speaker's unexpected leap from sales to managing email marketing at IMG Academy, driven by a shortage of external candidates. It highlights their evolution in mastering email strategies, including personalized content and effective communication with the target audience. The speaker shares valuable insights on refining email techniques, campaign management, and the impact of engagement tactics on driving sales results.
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