AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Marketing Millennials
MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2
Nov 13, 2024
Jasper Martens, CMO at PensionBee, shares insights from his 15 years in financial marketing. He discusses the importance of identifying and replacing outdated marketing software that doesn't serve your team. Jasper emphasizes the benefits of AI capabilities and the reality behind seamless integration. He also delves into navigating challenges during software transitions and the necessity of a unified source of truth for effective data integration. His recommendations provide valuable guidance for marketers looking to optimize their tools and strategies.
35:13
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Updating outdated marketing software is essential for resolving team frustrations and maximizing productivity through better integration and data usage.
- Understanding the importance of effective communication and stakeholder engagement is critical for successful migration and implementation of new marketing tools.
Deep dives
Challenges of Outdated Marketing Software
Outdated marketing software often leads to significant frustration among marketers due to various pain points. One major issue is the disconnect between marketing teams and the actual software, making it difficult for leaders to diagnose problems effectively. Additionally, the overwhelming amount of marketing jargon, such as 'AI-powered' features, can cloud judgment and create confusion when assessing new tools. As a result, marketers face challenges in prioritizing upgrades or migrations since outdated solutions may still be perceived as adequate by leadership, despite their shortcomings.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode