Jasper Martens

Join Abba Newbery, CMO at Habito, Jasper Martens, CMO at PensionBee, and Will Jones, Head of Design at 11:FS as they explore what truly defines a finance brand. They discuss the delicate balance of building trust while avoiding corporate coldness. Hear about innovative campaigns that leverage humor and empathy, the idea of a 'minimum lovable brand,' and the art of navigating rebranding while keeping customer connections intact. The trio emphasizes the necessity of authenticity and a strong brand purpose in the competitive fintech landscape.

In this discussion, Jasper Martens, CMO at PensionBee, Tomás Herrmann, UK GM at Bunch, and Simone Joyce, CEO of Paypa Plane, dive into Australia's new social media ban for under-16s and its potential impact on financial services. They dissect the alarming increase in financial scams targeting minors and the need for stricter advertising regulations. Additionally, the insights on Bunch's UK launch highlight innovations in private equity and the expanding opportunities for fintech in Francophone Africa with HUB2's recent funding capture. It's a captivating blend of regulation and innovation!

Jasper Martens, CMO at PensionBee, shares insights from his 15 years in financial marketing. He discusses the importance of identifying and replacing outdated marketing software that doesn't serve your team. Jasper emphasizes the benefits of AI capabilities and the reality behind seamless integration. He also delves into navigating challenges during software transitions and the necessity of a unified source of truth for effective data integration. His recommendations provide valuable guidance for marketers looking to optimize their tools and strategies.

Jasper Martens, CMO at Pension Bee, discusses the challenges of managing pensions and the need for a simpler system. They explore pension consolidation and the problems of multiple pensions. The speaker also talks about delegating tasks, brand partnerships, and the importance of trust in a startup. They discuss the biggest challenge for Pension Bee and managing pensions and retirement. They explore the power of sports sponsorships and long-term brand investment, as well as the long-term benefits and customer referrals.

"Has the fintech revolution ignored older customers?" is a podcast that discusses the challenges and opportunities of serving customers aged 60 and over in the fintech industry. The guests, Alexandre Gauthier, Jasper Martens, and Will Jones, explore topics such as designing new products for older customers, managing pensions online, understanding their banking needs, and the potential future of fintech services tailored to this age group. They also discuss the impact of the pandemic on tech adoption in organizations and the importance of addressing the unique needs of older customers in the industry.