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Fintech Insider Podcast by 11:FS
772. Insights: Has the fintech revolution ignored older customers?
Aug 18, 2023
47:55
Snipd AI
"Has the fintech revolution ignored older customers?" is a podcast that discusses the challenges and opportunities of serving customers aged 60 and over in the fintech industry. The guests, Alexandre Gauthier, Jasper Martens, and Will Jones, explore topics such as designing new products for older customers, managing pensions online, understanding their banking needs, and the potential future of fintech services tailored to this age group. They also discuss the impact of the pandemic on tech adoption in organizations and the importance of addressing the unique needs of older customers in the industry.
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Quick takeaways
- Designing for older customers poses unique challenges, including building trust in digital services and addressing accessibility needs.
- Fintechs should prioritize offering guidance and education, helping older customers navigate complex financial decisions during retirement.
Deep dives
The Fintech Revolution and Older Customers
The Fintech Revolution has primarily focused on millennials, leaving older customers overlooked. However, there is a growing recognition of the importance of serving the over 60s market. Designing for older customers poses unique challenges, including building trust in digital services and addressing accessibility needs. There is a need for more personalized and familiar experiences, replicating the personal touch of traditional banking. Fintechs should prioritize offering guidance and education, helping older customers navigate complex financial decisions during retirement. Banks and fintechs should also consider partnerships and vertical integration to complement existing services and improve the customer journey.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode