Will Jones

In this discussion, Will Jones, Executive Creative Director at 11:FS, Clare Gambardella, Chief Customer Officer at Zopa, and Kish Patel, Head of Design at Lightyear, explore how design can set fintech apart beyond just pricing. They dissect the crowded landscape of similar products and the critical role of intuitive design in fostering customer loyalty. Topics include the importance of transparency in building trust and how user-centric design can cater to younger generations' expectations, ultimately highlighting the power of design as a competitive edge.

Join Abba Newbery, CMO at Habito, Jasper Martens, CMO at PensionBee, and Will Jones, Head of Design at 11:FS as they explore what truly defines a finance brand. They discuss the delicate balance of building trust while avoiding corporate coldness. Hear about innovative campaigns that leverage humor and empathy, the idea of a 'minimum lovable brand,' and the art of navigating rebranding while keeping customer connections intact. The trio emphasizes the necessity of authenticity and a strong brand purpose in the competitive fintech landscape.

"Has the fintech revolution ignored older customers?" is a podcast that discusses the challenges and opportunities of serving customers aged 60 and over in the fintech industry. The guests, Alexandre Gauthier, Jasper Martens, and Will Jones, explore topics such as designing new products for older customers, managing pensions online, understanding their banking needs, and the potential future of fintech services tailored to this age group. They also discuss the impact of the pandemic on tech adoption in organizations and the importance of addressing the unique needs of older customers in the industry.