Fintech Insider Podcast by 11:FS 683. Insights: How does design help you compete on more than just price?
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Nov 25, 2022 
In this discussion, Will Jones, Executive Creative Director at 11:FS, Clare Gambardella, Chief Customer Officer at Zopa, and Kish Patel, Head of Design at Lightyear, explore how design can set fintech apart beyond just pricing. They dissect the crowded landscape of similar products and the critical role of intuitive design in fostering customer loyalty. Topics include the importance of transparency in building trust and how user-centric design can cater to younger generations' expectations, ultimately highlighting the power of design as a competitive edge.
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Design Key to Digital Banks
- Design was crucial in making digital banks stand out against traditional banks by reimagining customer experience.
- Fintechs didn't just digitize old processes but re-engineered experiences from a customer-centric perspective.
Going Beyond Feature Parity
- Fintechs succeed by addressing all aspects of customers' lives, not just their complaints about existing products.
- This approach creates white space opportunities beyond feature parity or incremental improvements.
Building Trust With Allies
- At Wise, early trust was built by leveraging well-known investors like Richard Branson.
- Automated customer reach outs and showcasing trust signals were key growth strategies.