Kish Patel

Andrew Denholm, Head of Product Design at Chip, and Kish Patel, Head of Design at Lightyear, dive deep into the art of customer onboarding. They explore the delicate balance between compliance and user experience, emphasizing trust and simplicity during that crucial first interaction. The discussion highlights innovative approaches like gamification to boost engagement. They also tackle challenges such as account verification, and the impact of onboarding on user retention in the evolving fintech landscape.

In this discussion, Will Jones, Executive Creative Director at 11:FS, Clare Gambardella, Chief Customer Officer at Zopa, and Kish Patel, Head of Design at Lightyear, explore how design can set fintech apart beyond just pricing. They dissect the crowded landscape of similar products and the critical role of intuitive design in fostering customer loyalty. Topics include the importance of transparency in building trust and how user-centric design can cater to younger generations' expectations, ultimately highlighting the power of design as a competitive edge.