Fintech Insider Podcast by 11:FS cover image

683. Insights: How does design help you compete on more than just price?

Fintech Insider Podcast by 11:FS

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The Competitive Edge: Designing Beyond Price

This chapter emphasizes the role of design in fostering brand identity and enhancing customer experience to create stronger business advantages beyond just pricing. It discusses the significance of delightful user interactions, behavioral design, and inclusivity in building customer loyalty and satisfaction.

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