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MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2
The Marketing Millennials
Navigating Data Integration Challenges in Marketing
This chapter explores the intricate landscape of data integration within marketing software, emphasizing the necessity for a unified source of truth to overcome challenges posed by outdated platforms. It highlights the role of dedicated data teams and the importance of aligning marketing efforts with revenue goals to facilitate effective software changes.
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