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MARKETING MEDICINE SERIES 👨🏼‍⚕️| Legacy Marketing Platforms with Jasper Martens | Episode 2
The Marketing Millennials
Navigating Software Transition: Pain Points and Selection Criteria
This chapter highlights the challenges organizations encounter during software transitions, focusing on leadership concerns like revenue and customer retention. It provides a structured approach for choosing a new platform, emphasizing the need to evaluate functionality and avoid marketing pitfalls.
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