The Marketing Millennials

MARKETING MEDICINE SERIES 👩🏻‍⚕️: Why Batch and Blast Emails are Dead with Ari Murray | Episode 1

Nov 7, 2024

23:49

Snipd AI

Ari Murray, Chief Growth Officer at Charm Brands and a specialist in lifecycle marketing, breaks down the art of personalization in email marketing. She argues that traditional 'batch and blast' emails are out of touch, advocating for segmented strategies that resonate with individual consumer behaviors. Discover the magic behind those enticing birthday emails and how AI is reshaping marketing. With clever tactics like half-birthday burritos, learn how to make your marketing efforts more meaningful and effective.

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Episode notes

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Quick takeaways

Batch and blast emails are becoming obsolete as consumers demand personalized marketing that aligns with their unique shopping behaviors.

Leveraging audience data for segmentation enables marketers to create targeted communications that enhance engagement and foster brand loyalty.

Deep dives

The Downfall of Batch and Blast Marketing

Batch and blast marketing is losing effectiveness due to its one-size-fits-all approach that fails to meet the diverse expectations of consumers. The method is often adopted because it simplifies the marketing process, particularly when teams lack the resources to create tailored communications. However, consumers today expect personalized experiences that reflect their unique shopping patterns and preferences. This paradigm shift underscores the need for brands to evolve their strategies to incorporate smart, trigger-based personalization that recognizes individual behaviors and interests.

Intro

2min

The Shift to Personalized Email Marketing

10min

The Art of Authentic Personalization in Marketing

2min

The Power of Personalization in Email Marketing

2min

The Future of Personalized Marketing and Consumer Expectations

5min

If you’re thinking marketing is “one size fits all”...think again.

In this special episode, Ari and I sit down and chat about short subject lines, personalization, and how you’re the perfect marketing victim on every website you shop on. How does data play a role in this? If you’re a marketer, how can you segment your list? Are batch and blast emails REALLY dead?

Plus, you know those birthday freebies and holiday deals that pop up in your inbox? Pay attention to them—because they’re using a special personalization strategy you can replicate. Half-birthday burrito, anyone?

Iterable is an AI-powered cross-channel marketing platform that brings together real-time customer data and the ability to create experiences to activate customers across channels (such as email, SMS, in-app, web, and OTT) in record time—we help 1000+ brands like Redfin, Priceline, Asana, and Morning Brew deliver joyful experiences with harmonized, individualized and dynamic communications at scale. All in one platform.

Like this episode? Visit iterable.com/tmm for additional videos and resources we've prescribed to help relieve your pain points.

Follow Ari:

Twitter: https://x.com/arihappywick

LinkedIn: https://www.linkedin.com/in/arimurray/

Follow Daniel:

YouTube: https://www.youtube.com/@themarketingmillennials/featured

Twitter: https://www.twitter.com/Dmurr68

LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing

Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com