The Marketing Millennials
MARKETING MEDICINE SERIES 👩🏻‍⚕️: Why Batch and Blast Emails are Dead with Ari Murray | Episode 1
Nov 7, 2024
Ari Murray, Chief Growth Officer at Charm Brands and a specialist in lifecycle marketing, breaks down the art of personalization in email marketing. She argues that traditional 'batch and blast' emails are out of touch, advocating for segmented strategies that resonate with individual consumer behaviors. Discover the magic behind those enticing birthday emails and how AI is reshaping marketing. With clever tactics like half-birthday burritos, learn how to make your marketing efforts more meaningful and effective.
23:49
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Quick takeaways
- Batch and blast emails are becoming obsolete as consumers demand personalized marketing that aligns with their unique shopping behaviors.
- Leveraging audience data for segmentation enables marketers to create targeted communications that enhance engagement and foster brand loyalty.
Deep dives
The Downfall of Batch and Blast Marketing
Batch and blast marketing is losing effectiveness due to its one-size-fits-all approach that fails to meet the diverse expectations of consumers. The method is often adopted because it simplifies the marketing process, particularly when teams lack the resources to create tailored communications. However, consumers today expect personalized experiences that reflect their unique shopping patterns and preferences. This paradigm shift underscores the need for brands to evolve their strategies to incorporate smart, trigger-based personalization that recognizes individual behaviors and interests.
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