The Marketing Millennials MARKETING MEDICINE SERIES 👩🏻⚕️: Why Batch and Blast Emails are Dead with Ari Murray | Episode 1
8 snips
Nov 7, 2024 Ari Murray, Chief Growth Officer at Charm Brands and a specialist in lifecycle marketing, breaks down the art of personalization in email marketing. She argues that traditional 'batch and blast' emails are out of touch, advocating for segmented strategies that resonate with individual consumer behaviors. Discover the magic behind those enticing birthday emails and how AI is reshaping marketing. With clever tactics like half-birthday burritos, learn how to make your marketing efforts more meaningful and effective.
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Personalized Marketing
- Stop batch-and-blast marketing and move towards personalized, trigger-based marketing.
- Understand individual customer preferences for higher engagement and conversions.
Data-Driven Segmentation
- Leverage data to understand customer interests, behaviors, and preferences.
- Segment your audience based on this data instead of using a one-size-fits-all approach.
Targeted Content Strategy
- Analyze your customer data to identify patterns and segment your audience.
- Create targeted content calendars for each segment instead of one generic calendar.