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MARKETING MEDICINE SERIES đ©đ»ââïž: Why Batch and Blast Emails are Dead with Ari Murray | Episode 1
The Marketing Millennials
The Art of Authentic Personalization in Marketing
This chapter explores the significance of genuine email personalization in marketing, highlighting the difference between authentic engagement and gimmicky tactics. Through examples like birthday emails, the discussion emphasizes the importance of understanding the audience and aligning communication with brand values for meaningful interactions.
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