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The Marketing Millennials
290 - The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS
Nov 8, 2024
38:40
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Kimberly Whinna Cottrell, an expert in event marketing at AWS, dives into the evolving world of events. She discusses the power of hybrid and micro-events for community building and brand engagement. Kimberly shares strategies for enhancing virtual events to combat feelings of loneliness in remote work. She emphasizes the importance of creating meaningful experiences while integrating AI, but also highlights that true human connection is irreplaceable. If you're in event management, her insights are a must-listen!
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Quick takeaways
- Events are now pivotal for community building and customer engagement, serving as a central hub for brand storytelling and relationship strengthening.
- While AI enhances productivity, the irreplaceable value of in-person interactions lies in building trust and authenticity with audiences.
Deep dives
Evolution of Event Marketing
Event marketing has become an essential component of modern marketing strategies as the value of in-person and virtual experiences continues to be recognized. Historically viewed as supplementary, events are now seen as pivotal for community building and customer engagement, especially during and after the pandemic. The shift to virtual events highlighted the gap left by in-person interactions, causing marketers to innovate and create new digital formats that maintained connections with customers. This evolution has solidified events' place within marketing, allowing them to deliver measurable impacts and strengthen customer relationships.
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