The Marketing Millennials

290 - The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS

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Nov 8, 2024
Kimberly Whinna Cottrell, an expert in event marketing at AWS, dives into the evolving world of events. She discusses the power of hybrid and micro-events for community building and brand engagement. Kimberly shares strategies for enhancing virtual events to combat feelings of loneliness in remote work. She emphasizes the importance of creating meaningful experiences while integrating AI, but also highlights that true human connection is irreplaceable. If you're in event management, her insights are a must-listen!
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ANECDOTE

From Art to Tech

  • Kimberly Whinna Cottrell began her marketing journey in the art world, creating exhibition catalogs.
  • This experience provided a foundation in storytelling and brand building, which she later applied to tech.
INSIGHT

Events' Importance

  • Events are crucial for community building and capturing customer hearts and minds.
  • They offer measurable ROI through sales motions and increased engagement.
ADVICE

Omnichannel Event Strategy

  • Use events as an omnichannel content generation stage, capturing executive, customer, and influencer interactions.
  • Repurpose this content throughout the year in various channels like email, social media, and website content.
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