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3min chapter
290 - The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS
The Marketing Millennials
The Interconnectedness of Brand and Performance Marketing
This chapter challenges the conventional divide between brand marketing and performance marketing, emphasizing the necessity for all marketing to be performance-driven. The speakers encourage audience engagement and highlight the importance of measurable results in all marketing strategies.
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