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11min chapter
290 - The Complete Guide to Events (➕Why YOU Should Prioritize Virtual Events) with Kimberly Whinna Cottrell, AWS
The Marketing Millennials
Creating Impactful Event Experiences
This chapter focuses on designing engaging event experiences that resonate with attendees by considering their needs and fostering innovation. It discusses the rise of micro events as an accessible alternative to large gatherings and emphasizes the importance of operational scalability and the integration of AI into event workflows. Additionally, it highlights the irreplaceable value of in-person interactions in maintaining authenticity and trust in marketing efforts.
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