294 - Marketing for Good: Non-Profit Guide with Vivian Borja, CMO of Food For the Poor

Let’s get real: marketing for non-profits is an underserved category and not talked about enough. 

In this episode, I sit down with Vivian Borja, who is on a mission to market for good with Food For the Poor. Like other organizations, non-profit marketing is data-driven and personalized—but also needs funding and donations to stay afloat. 

What strategies should non-profits use? How do you get your name out there when there are millions of non-profits across the country?

Plus, we dive into what REALLY makes people happy and how happiness can often be a great motivator in marketing and motivation. 

If you’re ready to learn something new about marketing, this is the episode for you.

Follow Vivian:

LinkedIn: https://www.linkedin.com/in/vivian-borja-a831791/

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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com