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294 - Marketing for Good: Non-Profit Guide with Vivian Borja, CMO of Food For the Poor

The Marketing Millennials

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The Art of Nonprofit Marketing

This chapter explores the author's transformative journey into marketing, emphasizing its complexity and crucial role in the nonprofit sector. It highlights storytelling's power to forge emotional connections with donors, while also underscoring the importance of data-driven strategies in engaging potential supporters and securing funds. Through practical examples and insights, the chapter illustrates how effective marketing can drive social impact and foster community self-sufficiency.

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