Vivian Borja

Vivian Borja, CMO of Food For the Poor and a digital marketing professor, dives into the under-discussed realm of non-profit marketing. She emphasizes the power of emotional storytelling to engage donors effectively and shares strategies to raise awareness amidst the vast non-profit landscape. Ethical storytelling is crucial, balancing dignity and need. The conversation also highlights the role of digital innovation and data-driven approaches that enhance fundraising while fostering community self-sufficiency and social impact. A must-listen for aspiring marketers!