Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This episode I’m talking to Liston Witherill, conversion optimization and copywriting expert and CEO of Good Funnel.He believes that marketing is about helping customers make informed decisions in their buying process, and he wants to teach every business how to sell more effectively.Listen in as Liston walks us through a step-by-step process of customer research and how to use it to understand what your customer really wants.Topics covered:The importance of customer researchEstablishing credibility and customer trustHuman behavior and irrationalityWhy growth hacking is bullshitThe buyer’s journey and helping customers make an informed decisionCustomer research techniquesIdentifying your real competitorsEffective messagingResources mentioned:How to Do User Research (Even if You’re on a Budget)Good FunnelPredictably Irrational by Dan ArielyListon Witherill’s Buyer Insights CourseThe 22 Immutable Laws of Marketing by Al Ries and Jack TroutInfluence by Robert CialdiniNobody Wants to Read Your Sh*t by Steven PressfieldAlex Blumberg’s Storytelling CourseBuying Triggers: 6 Steps to Create Explosive Demand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***You see it online all the time.If you work in marketing, your inbox is probably flooded with emails from coaches promoting their latest course launch, ebook, or affiliate program. And their marketing doesn’t shy away from making big claims about the products.“Become an Expert at Facebook Ads in 30 Days or Less.”“Double Your Income and Become a Six-Figure Consultant in 6 Weeks.”But this strategy can backfire.Using scarcity marketing in a sleazy way or making huge promises is a poor strategy overall. Overpromising only hurts your brand in the long run, because branding is all about trust, and under-delivering on your claim kills your credibility.And honestly?The marketers that sell these courses didn't build their business in a month.It took years of hard work for them to find success. And if you're a frequent listener of the Everyone Hates Marketers podcast, you already know that I don't believe in shortcuts, best practices, or fucking growth hacks.Because the truth is, everything you achieve is based on the work you put into it.So why do so many coaches and marketers make claims that their offers produce life-changing results?According to marketing strategist Sean D’Souza, it’s because people will buy it. Our human brains are literally wired this way. We instinctively want to achieve our goals with the least amount of output possible.Basically, we’re hard-wired to be lazy.But there’s a better way to market your products — it’s called The Brain Audit. Sean D’Souza developed the analogy to explain what’s going on in your customer’s head during the buying process.I interviewed Sean on the podcast, and he explained his methodology for convincing people to buy your product without the pushy, hard sell.SourceIn this blog post, we’re going to dig into The Brain Audit step-by-step.But first, let’s talk about a very common mistake that marketers often think will be effective, but it actually repels customers.A Huge Marketing Mistake That Never Convinces CustomersHave you ever been under pressure to sell something, but you’re met with a wall of objections from customers?Maybe you KNOW that what you’re selling is good for the customer, but they just don’t believe it.What do you do?It’s tempting to try to change their mind with facts and figures.But in that case, there’s an invisible force working against you, a powerful psychological concoction of confirmation bias and reactance.Basically, the more you try to convince someone they’re wrong and you’re right, the more they will defend their position, and you’ll actually repel them from buying.So… what to do?The Only Way to Convince Someone to BuyYou can’t.You can’t convince someone to buy.But you CAN help them convince themselves to buy.There are three types of people:Those who already believe what you believeThose who don’t believe what you believe, but they don’t disagree eitherThose who disagreeIf they already believe what you believe, then getting them to buy won’t require much convincing. It’s a slam dunk.If they straight-up disagree, it’s possible to get them to buy, but it’s a bit harder.(Read more on how to convince each of these types of people to buy).If they’re right in the middle — they don’t disagree with you, but they’re not ready to pull out their wallet either — then you can take steps to help them convince themselves.Here are the 5 steps from Sean D’Souza.5 Steps To Help Customers Convince Themselves to Buy1. Find Your Perfect Target ProfileIf you've been working in the marketing field for any amount of time, you already understand target markets and why you must find your ideal audience before you try to sell to them.For example, consider a company like Shopify. They’re one of the biggest web hosting platforms for ecommerce businesses… but they have two target markets. Shopify targets small businesses, with millions of new ecommerce brands hosting their stores on Shopify.However, the platform also owns Shopify Plus, which targets ecommerce companies earning $1M-500M in revenue. Therefore, the marketing for each audience looks very different because they are two totally different markets.A well-defined target market is the first step in any strategy.But in order to convince your potential customer to buy, you must take things a step further and narrow your target market down to one person. Sean D’Souza calls this the target profile, and it is also known as a buyer persona.Target profiles are not imaginary avatars, and they have very little to do with demographics.After all, Prince Charles and Ozzy Osbourne have strikingly similar demographics, but you wouldn’t target them the same way, would you?

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide.My guest is Barry Adams, an SEO Consultant at Polemic Digital, co-chief editor at State of Digital and public speaker at conferences such as Learn Inbound and PubCon.Listen to our conversation about the future of internet, the tough questions that marketers will face, and what you should do about it.Topics covered:The history of Google and SEOOverblown marketing hypeGoogle positioning itself as an essential utilityEducating others about Google’s business modelHow Google gathers dataResponsibility and bias in search engine resultsThe fake news phenomenonBarry’s recommended resourcesResources mentioned:Polemic DigitalState of DigitalCambridge AnalyticaThomas Baekdal - baekdal.comPaul Boag - boagworld.com***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest this episode is Talia Wolf, Founder and Conversion Consultant at GetUplift.co.Talia is an expert speaker on the topic of emotional thinking and customer driven conversion optimization. If you are struggling to connect with customers online and generate sales, this episode is for you.Listen in to learn Talia’s step-by-step methodology of customer research and emotional targeting that you can implement in your business today to connect with your audience and increase sales and conversions.Topics covered:The power of emotional targetingTalia’s career backgroundMarketing and business culture in IsraelTechnology in marketing versus actually talking to customersCustomer-driven optimizationA step-by-step guide to emotional targeting: customer research, company research, competitor research, emotional content strategy and testingTrust and social proofTalia’s recommended resourcesResources mentioned:How to Improve Website Conversion Without Sacrificing SEO or SpeedGetUplift.coConversionerDescartes’ Error: Emotion, Reason and the Human Brain by Antonio DamasioLearn Inbound, MozCon, Opticon, CXL Live, Search LoveTalia’s Emotion Sells: The Masterclass CRO TrainingCopyHackers.com by Joanna WiebePredictably Irrational by Dan Ariely***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This week we are talking about competitive analysis and my guest is Cassandra Schwartz, Senior Product Marketing Manager for Rival IQ, a social media marketing analytics tool.If you want to stand out from the crowd, you should be conducting social media competitive analysis to identify gaps in your competitor’s offerings and marketing strategy.Topics covered:Why competitive analysis mattersAvoiding blanket statement “best practices”Personalized internet marketingHow to identify your competitorsNetworking and talking to marketers and SaaS customersSpecific tactics of competitive researchUnderstanding brand voice and storytellingCassandra’s recommended marketing resourcesResources mentioned:Rival IQOptimizelyMozHubSpotOn Writing Well by William ZinsserThis American Life podcastSocial Physics by Alex PentlandHow to Compete With Big Brands Even With Very Few ResourcesHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***SaaS companies today tend to focus more on customer acquisition and less on customer retention and monetization. My guest this week is Patrick Campbell, CEO of Price Intelligently, a price optimization software agency that helps SaaS businesses adopt a strong pricing strategy. They also offer a free subscription analytics tool called ProfitWell. In this episode we will talk about why retaining customers is actually more profitable than obtaining new ones, and go through a detailed step by step process to help you get the most out of your current customers with clever research and tactics. Patrick gives us a lot to learn about today so don’t miss out and listen in.Topics covered:Obsession with customer acquisitionMarketing at Price IntelligentlyEthics of clickbaitCustomer growth methodology for small and large companiesBuyer personas and the key difference between the value of a feature and the way it’s usedRecommended resourcesResources mentioned:Price IntelligentlyProfitWellHacking Growth by Shane EllisThe Saddest SaaS Pricing Pages of the Year by Patrick CampbellWeb SummitbaseBasecampCoelevate blog by Brian BalfourPrice Intelligently eBook***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today is marketer Josh Fechter, formerly of Autopilot marketing automation tool, who has recently created his own agency Badass Marketers and Founders.He is also an entrepreneur who has learned many lessons from his previous startup ventures.I found Josh on his agency’s Facebook Group and was blown away by the amount of free information he shared, including google drive folders full of google docs with his tactics, strategies and thoughts.If you are looking for new and innovative marketing ideas to test and grow your business, this episode is for you.Topics covered:Growth marketing as foundersJosh’s first failed business ventureAdding value to people’s lives and the success gapCold email and how Josh grew his facebook group using LinkedInThe ethics of social media automationCollaboration and Instagram engagement groupsUsing Quora for visibility and leadsWriting good copy for Quora and Facebook adsResources mentioned:AutopilotQuoraThe Kingdom of God is Within You by Leo TolstoyBadass Marketers and FoundersBadass Marketers and Founders - Facebook Group***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest this episode is Sujan Patel, a brilliant marketer with many years of internet marketing experience who has strategized for Fortune 500 companies such as Salesforce, Mint, Intuit and more.He is also an entrepreneur with his own marketing agency, Web Profits, and multiple Saas businesses such as Mailshake, Quuu and Pick.Listen in to our discussion about content promotion, why it is the biggest point of failure for marketers today, and how you can do it better.Topics covered:Tips for publishing written content frequentlyPreventing burnout while building a businessSujan’s work ethic and methodologyPros and cons of marketing automation toolsShort-term and long-term content promotion strategiesSujan’s top marketing resourcesResources mentioned:SaaS Content Marketing: Why Education is a Powerful ApproachWeb Profits and Web Profits BlogMailshakeRight InboxVoila NorbertQuuuPick.coRamp VenturesContent Marketing InstituteNarrowSocedoDriftHacking Growth by Sean Ellis and Morgan BrownGrowthHackersInboundGood to Great by Jim CollinsNever Eat Alone by Keith Ferrazzi and Tahl RazSujanPatel.comSujan Patel - FacebookHow to Compete With Big Brands Even With Very Few Resources***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.Topics covered:Product development as marketingJustin’s career background in a non-profit and late entry into the tech industryThe need for better writing in marketing and on the internetObserving customers in their habitatStep-by-step advice for product development and iterationIdentifying viable marketsTactical marketing tips and resourcesResources mentioned:Marketing for DevelopersJustinJackson.caThis is a web page. by Justin JacksonProduct People ClubMegaMaker PodcastTiny Marketing WinsThe coupon code is a slap in the face by Justin JacksonMedium, Hacker News, Nuzzel, Pocket - Content submission channelsJolt! by Justin JacksonGoogle Tag Manager, Segment, Mixpanel - Customer segmentation toolsInfluence: The Psychology of Persuasion by Robert CialdiniRework by Jason Fried and David Heinemeier HanssonAnything You Want by Derek SiversBreak Through the Noise in Marketing by Doing Less***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest this episode is Philip Morgan, an expert consultant in positioning, and he is here to help you improve your company’s messaging step-by-step.He specializes in positioning for tech companies and literally wrote the book on this topic, The Positioning Manual for Technical Firms.Listen in as he explains positioning strategy and techniques useful for all digital marketers and shares his personal journey along the way.Topics covered:Main symptoms of bad positioningSpecific techniques to test the market and research a specialtyBenefits of good positioning and resources for digital marketersPhilip’s experience and journey from working in an agency to consultingResources mentioned:The Positioning Manual for Technical FirmsClutch.coNo: The Only Negotiating System You Need for Work and Home by Jim CampSeth Godin’s BlogPositioning Crash Course by Philip MorganPhilip Morgan Consulting13 Positioning Principles From Hungry Hungry Hippos***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘