Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What would Seth Godin do if he had to launch a brand new business from scratch, anonymously, with only $1,000?What are Seth Godin's marketing secrets?This week’s episode was a special challenge to my guest, the famous marketer, author and entrepreneur Seth Godin.I asked him to come up with a business idea on the fly, and walk us through how he would launch an online business with $1,000 and market it to success within 3 months.Join us as he shares his wisdom and marketing secrets to launching a successful business from the ground up.Topics covered:Choosing a small niche target audienceCreating and promoting valuable free contentBuilding trust to generate leads and create profitConsumer culture and why everybody hates marketersAdvice and resources for overwhelmed marketersResources mentioned: Purple Cow by Seth GodinPermission Marketing by Seth GodinKevin Kelley - kk.orgThe Cathedral and the Bazaar by Eric RaymondPenguin MagicScientific Advertising by Claude HopkinsOgilvy on Advertising by David OgilvyThe War of Art by Steven PressfieldThe Art of Possibility by Rosamund and Benjamin ZanderDaft Punk: 5 Marketing Lessons to Make Your Business Famous***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How can long-term marketing help you generate more profits than growth hacking?Connor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses.On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources.Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.Topics covered:Dealing with ADHD as an adultLearning from bad marketing and past mistakes like using scammy email campaigns and working on a product you don’t believe inLong-term marketing instead of growth hackingSpecialization and narrowing target market for startupsSuccessful content and long-term marketing strategiesConnor’s hiring practicesAdvice for future marketers and learning to say noResources mentioned:The Tao of Warren Buffett by Mary Buffett and David ClarkGrowth HackersHidden Champions by Hermann SimonGood Strategy, Bad Strategy by Richard RumeltGood to Great by Jim CollinsStratechery  SaaStrFarnam StreetTrust me I’m Lying by Ryan HolidayNothing Ventured Blog from Phorest***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***My guest today prefers emotions and marketing storytelling over growth hacking and optimization.Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider.He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.Topics covered:Michael’s background and how he got involved in marketingAccountability and metrics that are actually meaninglessGood storytelling as a foundation of marketingActionable tips to improve your marketing storytelling strategyAdvice for new marketers on getting startedResources mentioned:Storytelling Marketing Strategy: Tell Your Business Story in 6 StepsOgilvy on Advertising by David OgilvyBorn Standing Up by Steve MartinHow Hard Can it Be? PodcastMichael Troiano Blog - Miketrap.comBikeshedding in Marketing: 3 Keys to Being an Effective MarketerHard to be Noticed? Simplify Your Marketing to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Today I’m talking to Dan Kaplan, a former magazine journalist turned product marketer who is now a marketing consultant with Exponents in Silicon Valley.Dan is fighting for marketing to be great again, for the first time. He has seen many tech startups fail due to weak marketing foundations.Listen in to our very interesting chat about what companies need to do instead in order to succeed.Topics covered:Frustration with anti-marketing biasChanging careers from journalism to marketingProduct development as marketingWeak marketing foundations in the tech worldActionable marketing advice and tools for SaaS startupResources mentioned:“Silicon Valley’s Self Fulfilling Prophecy Of Mediocre Marketing” by Dan Kaplan“232 Startup Failure Post-Mortems” by CB Insights“The Top 20 Reasons Startups Fail” by CB InsightsIntercom, Mixpanel, Clearbit - Analytics tools  The Ask Method by Ryan LevesqueThreadling.com & The Foundational Story Framework video***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Using lean marketing principles can help you to become a more productive digital marketer.In this episode, I’m talking to Monica Georgieff, Marketing Director of Kanbanize, a lean management platform that combines principles of Lean and Kanban. It is like Trello on steroids with the addition of portfolio management, flow analytics, and automated business rules.We discuss how to apply Kanban to marketing and make the entire process more lean and efficient. Monica shares highly practical steps to applying the principles, and she shares a mind-blowing marketing metric that most marketers aren’t using.This is a fun and interesting episode that will help you take your marketing to the next level.Topics covered:Bus drivers in Malta are professional race car driversThe effect of capitalism and startups in BulgariaCreating value and a relationship that is positiveBeing mindful of your audience and targeting correctlyCreating value in the digital media space based on dataStructuring Kanban for marketing especially team communicationCreating a more predictable flow of content planningWork in progress limits create efficiencyInterlinking Kanban cards on different boards for enterprise situationsUsing data tracking to make sure resources aren’t wastedKanbanize has tracking analytics for measuring process efficiencyUsing a Monte Carlo simulation to predict when tasks are completedResources mentioned:KanbanizeHooked by Nir EyalHubSpot BlogSEMRushKanbanize BlogKanbanize Twitter @KanbanizeIncActionable Agile***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.This is a topic that I find very interesting.Then we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.Topics covered:Whether it’s better to be a content marketer or a sexual health directorDan has always been drawn to writing even in his early school daysDan’s father would engage dinner table discussion about current eventsHis background gave Dan a wide variety of interests which drew him to writingCynicism in content marketing and Dan’s love-hate relationship with contentThe democratization of content marketing through the InternetContent marketing as branded storytelling not copyQuality beats quantity when it comes to resultsBest practices always come down to testing and dataListen to what your customers say to build copy that convertsPutting out content that is already out there is not contributingResources mentioned:5 Content Marketing Promotion Tactics You Should Try TodayUnbounceCall to Action PodcastOli Gardner Unbounce BlogGoogle AnalyticsKissmetricsDomoContently Content Strategist BlogMEL Magazine by Dollar Shave Club***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***What do TOFU, MOFU & BOFU stand for in marketing? It helps digital marketers to serve the right content to the right person at the right time using the sales funnel.Today, I am interviewing Greg Elfrink, Content Marketing Manager for Empire Flippers a marketplace to buy or sell websites.Today, we discuss creating customer avatars. Avatars enable us to better understand and serve our customers.Greg has an interesting background. He used to work on oil rigs in Alaska while freelancing on the side. Sometimes he would end up working 100 hours in one week. With the long hours, he was getting burned out.Greg is much happier now that he is part of the Empire Flippers team. We also discuss content length and the value of reading fiction to improve marketing.Topics covered: How living in East Asia and working for Empire Flippers is better for Greg than working on oil rigs in Alaska.A little history of inbound marketing and Michelin the tire company and restaurant guide.Low-quality content and fake news are the scourge of the Internet.Top of the funnel content for getting leads and building awareness. Outreach and guests posts combined with a middle of the funnel lead magnet.It’s a marketer's job to solve the customers' pain points and get them to the solution through the funnel process.Know who you are speaking to so that you can tailor specific content to the customer.The bottom of the funnel content like case studies, testimonials, and research can be effective.Finding an angle that excites your audience.Resources mentioned:Empire FlippersWait But WhyBrian DeanThe Brain Audit by Sean D’SouzaThe Believing Brain by Michael ShermerWeb Copy That Sells by Maria VelosoFreakonomics PodcastGreg@EmpireFlippers.comBuyer Personas Need to Die a Violent Death***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How to sell more? By earning the awareness, trust, and respect of people who could buy from you. This is, in essence, the core of Rand Fiskin's inbound marketing philosophy. In this episode, Rand Fishkin shares his step-by-step guide to selling online using inbound marketing.Rand Fishkin is the Co-Founder and Ex-CEO of Moz.Rand Fishkin is one of the best and most transparent marketers. During this hour we talk about the type of marketer that Donald Trump is and what Rand would do if he only had $100 and 6 months to generate $1000 in income.Rand also tells a personal MOZ story that applies to managing people. Along with reasons why bad marketing stands out, and how to win your customer’s trust. Topics covered:How Rand would spend that $100 on ad platforms to learn how to improve the ROI.Rand was a shy introverted kid, but he cared about people and what made them tick.Correlation and causation are important distinctions for marketers and understanding data.How a bad hire caused issues with Moz’s gender equality policy.How the bad marketing is what sticks and gives marketers a bad reputation.False best practices in marketing.How to identify and get in front of your audience.Having empathy and building trust with our customers and retention marketing.Resources mentioned:How to land your first digital marketing job (with no experience)MozIncognito: The Secret Lives of the BrainBasecampHaiku DeckBufferFull ContactRadian6Crimson HexagonSprinklrSprout SocialFollowerwonkHootsuiteInfluence: The Psychology of Persuasion by Robert B. CialdiniNudge: Improving Decisions About Health, Wealth, and Happiness by Richard H. ThalerPredictably Irrational by Dan ArielyMozConSearch Engine Land and Marketing Land EventsSocial Media WorldHootsuite Blog***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***Trust-based marketing eats branding for breakfast, any day of the week according to Jonathan Salem Baskin, Founder of Arcadia Lab, which helps businesses to communicate about innovation.Jonathan has 30 years of marketing experience in major global brands and is a currently a Forbes contributor. Jonathan firmly believes that brands are dead - and he offers a better alternative.Listen in as he challenges the conventional truths in marketing and provides a new perspective for the future of business.Topics covered:What drew Jonathan into a career in marketing and founding his current companyThe nature of true innovationDefining the terms: advertising, marketing and brandingWhy brands are deadActionable ways to be a more genuine marketerEvaluating your trustworthiness as a businessResources mentioned:Arcadia LabTell The Truth by Sue Unerman and Jonathan Salem BaskinJonathanSalemBaskin.comInnovationCommunicator.comBranding 101: 5 Steps to Build a Small Business Brand***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘

I’m so f*cking happy to announce that ​my book, Stand The F*ck Out, is officially available for PURCHASE​! To buy the book—and more!—DIRECTLY from us and support our small business, go to: book.stfo.ioFree Shipping Worldwide • Ripped Apart by 70+ Marketers • Money-Back Guarantee • Secure Online Payment***How did Hubstaff, a remote team management software business, managed to grow from 0 to over 4,500 customers?Dave Nevogt, Founder and CEO of Hubstaff, shares how he got Hubstaff started, including missteps along the way, and transparency in how the business is running today.Join us for a great conversation about acquiring and understanding your customers in order to grow sales and succeed in your business.Topics covered:Launching Hubstaff and getting the first customersDave’s transparency in business and customer trustWhy bad products and bad marketing die on their ownHow to get a good understanding of your customersAvoiding expensive marketing mistakesStrategy advice and resources for digital marketersResources mentioned:HubstaffHow Hubstaff Got its First 25 Customers by Dave Nevogt – Hubstaff blogHow freemium nearly caused our business to implode by Josh Pigford – Baremetrics blogWhat I’d Change, Keep the Same, & Don’t Yet Know by Rand Fishkin – Moz BlogTraction by Gino WickmanGrowth Hacking by Raymond Fong and Chad RiddersenThe 80/20 Principle by Richard KochWP Curve BlogNathan Barry BlogDave@hubstaff.comDave’s Blog at HubstaffMichael Phelps and the Longest Putt in TV HistoryPratfall Effect in Marketing: Admit Your Flaws to Win Customers***→ Buy my book: book.stfo.io→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARoFinally...If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io🤘