

Why Trust-Based Marketing Is Eating Branding for Breakfast
May 23, 2017
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20
Introduction
00:00 • 3min
How Did You Fall in Love With Marketing?
02:32 • 4min
Is There a Brand Like Lynx?
06:16 • 4min
How Did You Find a Job in Advertising?
10:34 • 3min
You Have a Strong Persona, Is It Your Last?
13:10 • 3min
How Did You Get Your Very First Customer?
16:02 • 5min
Innovation Versus Change
21:02 • 3min
Advertising vs Marketing vs Branding
23:49 • 1min
Why Do We Need Brands?
25:17 • 4min
Branding
29:01 • 2min
The Importance of Businesses Telling the Truth
31:28 • 6min
Dove Cosmetics
37:17 • 5min
Is There a Comeback of Local Shops?
42:00 • 5min
What's the Step Involved?
47:01 • 5min
Are You a Marketer? You Can Change the Way You Add It, Right?
51:53 • 2min
Is There a Connection Between Efficiency and Productivity?
53:56 • 3min
Marketing to Day
57:02 • 3min
I'd MuchRather Talk About the Poetry of Marketing Than the Technology
59:34 • 3min
How Can Listeners Connect With You?
01:02:07 • 2min
Everybody Hates Markettals Dot Com - Thank You So Much
01:03:52 • 2min