Why Trust-Based Marketing Is Eating Branding for Breakfast
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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The Importance of Businesses Telling the Truth
In your book, tell the truth, you actually talk about the importance of companies to be truthful. Why do you think businesses have to be reminded that telling the truth is important? I'm i think it's something that they've just been sort of trained to disregard, or again, a let o. When i came out with that book, and with branning only works on cattle, back in two thousand and eight the amount of word games,. yum nount o, word games i played with fellow marketers about what a brand was or wasn't. And thanks to internit, i thinks were get going back to something much more human and much more truthful.
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