Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast cover image

Why Trust-Based Marketing Is Eating Branding for Breakfast

Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast

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Dove Cosmetics

Mabeline: This dea of marketing and branding has to be based on selling you happy lies that you know our lies, and we know our lies. Is not sustainable because a th technology, the internet, blows it up, and because experience proves it false. Thereis brand in europe, once again, called dove. Do you have it in the d o v? E, yes. That's youno levert. They've tried something similar. So what they've tried is to show case, to stop showcasing models, and actually show case real woman,. You know, with curls, beautiful in their own ways, like, you know, normal women. Andiws

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