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Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.

We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.

This is a topic that I find very interesting.

Then we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.

Topics covered:

Whether it’s better to be a content marketer or a sexual health director
Dan has always been drawn to writing even in his early school days
Dan’s father would engage dinner table discussion about current events
His background gave Dan a wide variety of interests which drew him to writing
Cynicism in content marketing and Dan’s love-hate relationship with content
The democratization of content marketing through the Internet
Content marketing as branded storytelling not copy
Quality beats quantity when it comes to results
Best practices always come down to testing and data
Listen to what your customers say to build copy that converts
Putting out content that is already out there is not contributing

Resources mentioned:

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→ Buy my book: book.stfo.io
→ Join 14,000+ weirdos who learn to stand the f*ck out with my daily (Mon-Fri) emails: everyonehatesmarketers.com
→ See my pretty face on LinkedIn: https://www.linkedin.com/in/louisgrenier/
→ Leave a review on Apple Podcasts: https://apple.co/3p4wL4r
→ Leave a review on Spotify: https://open.spotify.com/show/7iEF1qovZZiaP1iRtxGARo

Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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