How Did You Know You Were Made to Write?

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Helping to solve people's most painful problems is the marketer's job. In this episode, Dan Levy and I are describing how to to go about it using content marketing. Dan Levy is the Content Director of Unbounce, a software product that allows us to build landing pages fast with no coding required.

We are talking about content marketing and Dan’s love-hate relationship. We are also going to discuss the difference between copy and content and how to come up with content ideas that people will actually like.

This is a topic that I find very interesting.

Then we are going to go through a step by step run-through of how to come up with blog posts from start to finish. Dan also shares the best advice that he learned from his mentor.

Topics covered:

• Whether it’s better to be a content marketer or a sexual health director
• Dan has always been drawn to writing even in his early school days
• Dan’s father would engage dinner table discussion about current events
• His background gave Dan a wide variety of interests which drew him to writing
• Cynicism in content marketing and Dan’s love-hate relationship with content
• The democratization of content marketing through the Internet
• Content marketing as branded storytelling not copy
• Quality beats quantity when it comes to results
• Best practices always come down to testing and data
• Listen to what your customers say to build copy that converts
• Putting out content that is already out there is not contributing

Resources mentioned:

• 5 Content Marketing Promotion Tactics You Should Try Today
• Unbounce
• Call to Action Podcast
• Oli Gardner Unbounce Blog
• Google Analytics
• Kissmetrics
• Domo
• Contently Content Strategist Blog
• MEL Magazine by Dollar Shave Club

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Finally...

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