Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast Seth Godin's Marketing Secrets to Launching a New Business
13 snips
Jul 18, 2017 AI Snips
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Start With The Smallest Viable Audience
- Pick the smallest possible audience that can sustain you and make something they cannot imagine living without.
- Give away exceptional, targeted free content to earn trust and become the indispensable middleman.
Build A Definitive Free Resource First
- Create a definitive, beautifully produced free resource (e.g., a 40-page guide) for your niche and publish it widely.
- Use that resource to earn trust on both sides of a marketplace and then charge for premium, personalized help.
Find Your First Ten Advocates And Be Personal
- Start by reaching the first ten people in your hyper-targeted audience and iterate until they eagerly share your work.
- List your pseudonym and reply personally to email; give brief free help and charge for tasks that require real time or travel.