Seth Godin's Marketing Secrets to Launching a New Business
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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The Race to the Bottom for Attention
It begins with the race to the bottom for attention. Then you buy into algarithmic advertising, sneaking around tracking people's data and questionable content that you're busy paying for. All of that starts with this misguided assumption that all attention is the same - we don't need to be trusted. And then the second part of it is we let ourselves off the hook by making ever crazier promises to people that we know we can't keep. So that's where the flat bellied diet comes from. That's where the idea of seducing people into going into debt comes from. Because we say, what's not me? It's my competition. The reason i'm in this field
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