Seth Godin's Marketing Secrets to Launching a New Business
Everyone Hates Marketers | No-BS Marketing & Brand Strategy Podcast
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Are You a Remarkable Company?
As an organization gets bigger, the people they hire tend to be people who want to feel competent. So what happens is, when you get after a hundred or 200 or 400 people, and you're good at something, you want to stay good at it. Well, eventually you start defending your old win, even though the outside world has raised the bar. You're afraid to because in order to change, you must becomeet again. Because change always creates incompetence on the way to a new kind of competence. And so we end up with this cycle. Over time, you can't keep growing overtime. It peaks. The easiest thing to do if youre l lemon is to sell what
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