Why Marketing Storytelling Matters Now More Than Ever

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My guest today prefers emotions and marketing storytelling over growth hacking and optimization.

Michael Troiano is a Harvard Business School graduate and former Chief Marketing Officer of Actifio, a global enterprise data-as-a-service provider.

He is currently venture capitalist based in Boston at G20 Ventures, and has nearly 25 years of executive leadership experience, working with name brand companies such as PepsiCo, Jiffylube, Ragu and Hewlett-Packard.

Topics covered:

• Michael’s background and how he got involved in marketing
• Accountability and metrics that are actually meaningless
• Good storytelling as a foundation of marketing
• Actionable tips to improve your marketing storytelling strategy
• Advice for new marketers on getting started

Resources mentioned:

• Storytelling Marketing Strategy: Tell Your Business Story in 6 Steps
• Ogilvy on Advertising by David Ogilvy
• Born Standing Up by Steve Martin
• How Hard Can it Be? Podcast
• Michael Troiano Blog - Miketrap.com
• Bikeshedding in Marketing: 3 Keys to Being an Effective Marketer
• Hard to be Noticed? Simplify Your Marketing to Win Customers

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→ Buy my book: book.stfo.io
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Finally...

If you're curious about putting your brand in front of my 14,000+ daily newsletter subscribers and/or podcast listeners, email me: louis@stfo.io

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