How Long-Term Marketing Can Help You Generate More Profits

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How can long-term marketing help you generate more profits than growth hacking?

Connor is the Head of Marketing for Phorest, salon software that helps salons grow their businesses.

On today’s episode he discusses his own experiences in marketing startups and SaaS businesses, and he shares some excellent resources.

Join us as we get into the the benefits of long-term marketing, specialization and how it can be applied to your business.

Topics covered:

• Dealing with ADHD as an adult
• Learning from bad marketing and past mistakes like using scammy email campaigns and working on a product you don’t believe in
• Long-term marketing instead of growth hacking
• Specialization and narrowing target market for startups
• Successful content and long-term marketing strategies
• Connor’s hiring practices
• Advice for future marketers and learning to say no

Resources mentioned:

• The Tao of Warren Buffett by Mary Buffett and David Clark
• Growth Hackers
• Hidden Champions by Hermann Simon
• Good Strategy, Bad Strategy by Richard Rumelt
• Good to Great by Jim Collins
• Stratechery  
• SaaStr
• Farnam Street
• Trust me I’m Lying by Ryan Holiday
• Nothing Ventured Blog from Phorest

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Finally...

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