Google's Scary Future: What Every Marketer Should Know

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Today’s episode is all about the future of Google in the long-term and the consequences for users and marketers worldwide.

My guest is Barry Adams, an SEO Consultant at Polemic Digital, co-chief editor at State of Digital and public speaker at conferences such as Learn Inbound and PubCon.

Listen to our conversation about the future of internet, the tough questions that marketers will face, and what you should do about it.

Topics covered:

• The history of Google and SEO
• Overblown marketing hype
• Google positioning itself as an essential utility
• Educating others about Google’s business model
• How Google gathers data
• Responsibility and bias in search engine results
• The fake news phenomenon
• Barry’s recommended resources

Resources mentioned:

• Polemic Digital
• State of Digital
• Cambridge Analytica
• Thomas Baekdal - baekdal.com
• Paul Boag - boagworld.com

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Finally...

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