Marketing for Developers: How to Build Software People Want

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This week I’m talking to Justin Jackson, Canadian entrepreneur, speaker, Saas growth and marketing advisor, and author of Marketing for Developers and Jolt!.

This episode is a great listen for developers who aren’t marketers themselves but want to launch a product or service.

Justin will share his methodology for customer research, picking the right marketing, and ultimately creating a great product and tons of sales.

Topics covered:

• Product development as marketing
• Justin’s career background in a non-profit and late entry into the tech industry
• The need for better writing in marketing and on the internet
• Observing customers in their habitat
• Step-by-step advice for product development and iteration
• Identifying viable markets
• Tactical marketing tips and resources

Resources mentioned:

• Marketing for Developers
• JustinJackson.ca
• This is a web page. by Justin Jackson
• Product People Club
• MegaMaker Podcast
• Tiny Marketing Wins
• The coupon code is a slap in the face by Justin Jackson
• Medium, Hacker News, Nuzzel, Pocket - Content submission channels
• Jolt! by Justin Jackson
• Google Tag Manager, Segment, Mixpanel - Customer segmentation tools
• Influence: The Psychology of Persuasion by Robert Cialdini
• Rework by Jason Fried and David Heinemeier Hansson
• Anything You Want by Derek Sivers
• Break Through the Noise in Marketing by Doing Less

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Finally...

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